Why Every Day is the Super Bowl for Your Work Team: A Deep Dive into Exceptional Service

Ever wondered why every day feels like the Super Bowl for your work team? Or why meticulously hand-peeling mushrooms, one by one, is more than just a culinary act, but a profound message to your customers? Or imagine this: dashing out to fetch a deep-dish pizza to surprise a patron in a Michelin-starred restaurant. Intrigued? Let’s explore these metaphors of excellence.

Decoding Signs and Signals of Exceptional Service

“Success leaves clues,” they say. But when it comes to customer service, these aren’t mere clues; they’re bold signs and signals of an outstanding experience. Your clients, patrons, and customers are detectives in their own right, seeking these signals that promise trust, quality, and a memorable experience. These are the beacons that draw them in, the unspoken promises that their choice in your service will be rewarded.

Take, for instance, the FX series “The Bear.” It’s more than a drama about a family restaurant; it’s a masterclass in service. Each character, especially Cousin Richie, embodies the complexities of service – from initial resistance to the joy of customer delight. Their journey mirrors our own: how do we transform routine service into an art?

The Devil is in the Details

Remember the last time a dirty fork at a restaurant spoiled your anticipation? It’s these small details that can make or break an experience. But let’s flip the script. What about a perfectly chilled Old Fashioned, served in a crystal glass with a meticulously chosen ice cube? These details aren’t accidents; they’re crafted experiences and what your customers will remember and share.

What do you see in this video snippet? Hint: it’s not about the forks.

 

 

The Art of Peeling Mushrooms

Why bother peeling mushrooms by hand? It’s a statement. It says, “We care about the smallest details.” It reminds us as leaders that no task is beneath us. It’s about setting an example and standing apart in a crowded market. It’s not just about being better; it’s about being different, memorable, and genuinely invested in the experience you’re crafting.

“It’s a nice little fun detail, so when the diner sees it, they know that someone spent a lot of time on their dish.”

Listen to how the restaurant owner talks about peeling mushrooms.

 

Spontaneity: The Deep-Dish Surprise

Anticipating customer needs is an art form. Richie’s impromptu decision to share his favorite deep-dish pizza with a customer speaks volumes. It’s not just about the pizza; it’s about listening, understanding, and acting spontaneously to delight a customer. This unscripted, authentic moment of joy sets an exceptional service apart.

“The spontaneous, unscripted, and unrehearsed offering stands out in your patron’s mind and makes you exceptional.”

Your Role in Crafting the Experience

Now, think about your own business. How do you signal to your customers that an extraordinary experience awaits them? It starts from the moment they see your ad or website to the moment they step through your door. Is it inviting? Are the smells pleasant? Is the lighting calming? Is the furniture comfortable? Are the surroundings impeccably clean? Are they greeted by name? Is every detail in your servicescape carefully curated? And after their visit, do they leave feeling appreciated and eager to return?

Applying This to Every Industry

This isn’t just for restaurants or luxury services. Every industry, from law offices to healthcare clinics, can learn from these principles. Freshen up your reception area, replace outdated signs with welcoming messages, and ensure every customer feels valued from start to finish.

Every day is your Super Bowl.

Make it count.

Credits: FX THE BEAR