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Search Results: Fact or Fiction?

by | May 27, 2024 | Business, theMBAbrain

  We desire our web, social media, and AI searches to serve up information to answer our questions. Have you noticed that all the “free” stuff you get lacks what you need? This is by design. Most online content is actually marketing. The content is generic, so it...
The Customer’s Chasm

The Customer’s Chasm

by | Nov 28, 2023 | blogs, Marketing, theMBAbrain

The magnitude of the difference between Perception and Expectation can determine Customer Satisfaction.   Reading time: 4 min 52 sec I am not sure if it is a blessing or a curse. When I walk into an establishment or experience a service, I can not help but notice...