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The Customer’s Chasm

The Customer’s Chasm

by | Nov 28, 2023 | blogs, Marketing, theMBAbrain

The magnitude of the difference between Perception and Expectation can determine Customer Satisfaction.   Reading time: 4 min 52 sec I am not sure if it is a blessing or a curse. When I walk into an establishment or experience a service, I can not help but notice...
100% GPT-3 Free

100% GPT-3 Free

by | Jan 25, 2023 | Marketing, theMBAbrain

I am dating myself here, but I remember the ad along with cassette tapes… “Is it live, or is it Memorex? Who knows?” Marketers create labels that send signals and messages to consumers. Industries and producers go to great lengths to differentiate...